OUR STORY

FOUNDED IN 2017, YOLI & Co. OFFERS HIGH QUALITY SWIMWEAR CHARACTERIZED BY ITS COLORFUL AND UNIQUE DESIGNS WITH A TRENDY FIT. OUR STORY STARTS WHEN GHADA EL MARSAFAWY, OUR FOUNDER, SPOTTED A MISREPRESENTATION OF DESIGN ELEMENTS AND COLORS IN BOYS SWIMWEAR IN THE EGYPTIAN MARKET.

YOLI &CO OPENS UP A NEW WORLD OF POSSIBILITIES FOR YOUNG BOYS TO EXPERIENCE WITH DIFFERENT COLORS AND OBJECTS THAT WERE FOREVER MONOPOLIZED BY THE GIRLSWEAR DEPARTMENT. IT IS NO LONGER LIMITED TO DINOSAURS AND TRACTORS IN SHADES OF NAVY AND KHAKI BUT RATHER NEW COLORS AND DESIGNS THAT YOUNG BOYS WOULD LIKE TO WEAR. PINK AND PURPLE AS WELL AS POPSICLES, SPRINKLES AND RAINBOWS ARE NOW AN OPTION FOR BOYS, AND GUESS WHAT? THEY LOVED IT!